I’d like to build a wardrobe around Alemais. Where should I start, and how do I style the key pieces for day and evening?
Building a wardrobe around Alemais starts with understanding the house’s signature, then layering in the pieces that work hardest for your life. Below, I’ve pulled an edit and noted how I’d style each piece.
Here is the edit I’d recommend, piece by piece. The Toucan Tango Cardigan is a quiet anchor — wear it with tonal tailoring by day, then elevate with heels and fine jewellery after dark.
That’s a brilliant starting point. How should I think about proportion, palette and layering across these?
Proportion is everything with alemais: balance volume on top with something narrower below, and let one statement piece lead each look while the rest stays quiet. Keep to a tight palette of two or three tones so the pieces interchange effortlessly, and invest in the tailoring and outerwear first — they anchor every outfit and carry from season to season. Build in texture through knitwear, leather and considered accessories rather than colour, and your wardrobe will feel cohesive rather than collected piecemeal.
And if my size is gone, or I want something made specially for me?
If a size or style is sold out, we can source it through our Blind Network, typically within 7–14 days — share the piece and we’ll confirm availability. For something truly personal, selected styles can be made to order through Coveti by You, where we’ll guide you on measurements, fabric, timelines and fittings. And whichever route you choose, our stylists are on hand for a one-to-one appointment, virtual or in person, to finalise the edit and make sure every piece earns its place.